Last updated August 21, 2026
This Privacy Policy explains how WALoops ("we," "us," "our"), a WhatsApp Business automation platform operated by Varni Infotech, collects, uses, and protects information when you use our marketing site (waloops.com), our application (app.waloops.com), or connect your own customers' data to WALoops.
Account information — your name, email address, company name, and password (stored hashed, never in plain text) when you register.
WhatsApp data — your connected WhatsApp Business Account details, and the message/conversation content exchanged between you (or your AI Sales Agent/bots) and your customers through the WhatsApp Cloud API.
Commerce data — if you connect a Shopify or WooCommerce store, we sync customer and order records from that store so WALoops can personalize messages, track cart-recovery, and power the AI Sales Agent.
Payment information — subscription billing is handled entirely by our payment partner, Razorpay. WALoops does not receive or store your card, UPI, or bank account details — only the subscription and payment status.
Usage & log data — login sessions, webhook delivery logs, and diagnostic logs we use to operate and troubleshoot the platform.
We use the information above to: operate your shared inbox, bot flows, and broadcast campaigns; generate AI Sales Agent replies (which may involve sending relevant message and order context to our AI processing partner, Anthropic, solely to produce a response); sync and personalize commerce data from your connected store; process subscription billing; provide customer support; and maintain the security and reliability of the platform.
We share data only with the service providers needed to deliver WALoops, each bound to process it only on our instructions:
We do not sell your data or your customers' data to third parties.
We retain account, conversation, and commerce data for as long as your account is active, so your inbox history and customer records remain available to you. If you close your account, we delete or anonymize this data within a reasonable period, except where we're required to retain billing records for legal/tax purposes.
Data in transit is encrypted (HTTPS/TLS). Access to the application is protected by authenticated, per-account API tokens, and team-member access is scoped by role.
You can request access to, correction of, or deletion of your account data, or your customers' data held on your behalf, by contacting us at support@waloops.com.
The application (app.waloops.com) stores a login session token in your browser's local storage to keep you signed in. The marketing site (waloops.com) may use basic, privacy-respecting analytics to understand site usage.
WALoops is a business tool and is not directed at, or knowingly used by, children.
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.
Questions about this policy or your data can be sent to support@waloops.com.
