Instagram Automation: Comment-to-DM, AI DM Replies & Product Cards | WALoops
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photo_camera Instagram Automation

Instagram Automation, From Comment to Checkout

Turn comments like "price" into a DM with the right product, let an AI agent answer every DM in seconds, and work all of it from one inbox. Self-serve on the official Instagram API.

Your Post
👗
New Arrivals Drop 🔥 Comment "PRICE" for details!
😍 Obsessed! PRICE for size M?
bolt Auto-replied publicly + sent a DM

Hey! 👋 Here's the Floral Silk Saree you asked about:

Floral Silk Saree (M)
₹1,499 ₹2,199
📩 Sent automatically via Instagram DM
Always Accurate

Every Reply Has the Right Price, Link & Details

No more "DM us for the price" or outdated links. Behind the scenes, WALoops matches each reel and post to the exact product it's selling — by SKU or style code in the caption, no manual tagging — so every automated reply to a comment or DM quotes accurate, live pricing, the correct product link, and real stock status.

  • check_circle Customers always get the correct price, link & stock status
  • check_circle Never replies with the wrong product's details
  • check_circle Matched automatically as posts sync — override by hand anytime
🎬
Reel: "New Arrivals Drop 🔥 Style: FS-1499"
What's the price for this? 😍
bolt Matched to Floral Silk Saree (FS-1499) — replied instantly

Hey! 👋 It's the Floral Silk Saree:

Floral Silk Saree
₹1,499
✅ In stock — tap below to view & buy
📩 Correct price & link, sent automatically via DM

Never Miss a Comment or a DM Again

Your engagement turns into a sales pipeline — with zero manual replies.

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Comment Auto-Reply

Trigger a public reply and an automatic DM the moment someone comments a keyword like "price" or "link" on a post or reel.

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AI Agent for DMs

The same Claude & GPT-4o powered AI agent that runs your WhatsApp inbox answers Instagram DMs autonomously, with a smooth handover to a human when it's needed.

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Visual DM Flow Builder

Build branching welcome DMs and keyword-triggered flows with the same drag-and-drop builder you already use for WhatsApp bots.

Catalog-Synced DMs

Product Cards & Carousels, Sent Straight to DMs

Reply with plain text, a text + button, a single product card, or a full swipeable carousel — pulling live price, compare-at price, and stock status straight from your catalog so nothing goes stale.

  • check_circle Auto-pulled price, compare-at price & availability
  • check_circle Text, button, product card, or carousel DM formats
  • check_circle Trigger rules per post or reel, not just sitewide keywords
Explore Carousel Cards arrow_forward
Instagram DM View
👗 30% OFF
Floral Silk Saree
₹1,499 ₹2,199
👜 20% OFF
Embroidered Clutch Bag
₹899 ₹1,199
← Swipe to view more product recommendations →
One Inbox

Instagram DMs Next to WhatsApp, Email & Live Chat

Connect your Instagram Business or Creator account with Instagram's own login and every DM lands in the same WALoops Inbox you use for WhatsApp. Reply with text, photos, videos, quick replies, buttons, product cards or carousels, and the customer gets it in their Instagram app.

  • check_circle Official Instagram API, no password sharing
  • check_circle Story replies and mentions show up in the same thread
  • check_circle Saved replies, product cards and carousels in one tap
  • check_circle Search, favourites and unread counts across every chat
See the Shared Inbox arrow_forward
Inbox
All Instagram WhatsApp
P photo_camera
Priya S.2m
Is the floral saree available in M?
2
R chat
Rahul M.9m
Order #1042 kab tak aayega?
1
A photo_camera
ananya.styles14m
Replied to your story: Need this 😍
1
K chat
Kavya R.1h
Thank you, received it!
smart_toy AI agent answered 3 Instagram DMs in the last hour

Live in Under 5 Minutes

No developer needed. Connect, switch on, and your Instagram DMs start getting answered.

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Step 1

Connect Instagram

Open Instagram → Account in WALoops and log in with Instagram. Works with any Business or Creator account.

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Step 2

DMs arrive in your Inbox

New DMs, story replies and mentions appear in the shared Inbox next to your WhatsApp chats.

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Step 3

Switch on automation

Add Comment Auto-Reply keywords, turn on the AI agent, and build welcome and keyword DM flows.

Instagram automation guides

Frequently asked questions

Which plans include Instagram? expand_more
Instagram DMs, Comment Auto-Reply, the AI agent for DMs and DM flows are included on the Premium, Advance and Enterprise plans. The Starter plan does not include Instagram.
Is this the official Instagram API? expand_more
Yes. WALoops uses the official Instagram API with Instagram Login, approved by Meta for messaging. You log in on Instagram's own page and never share your password with us. You can remove access anytime in Instagram under Settings → Apps and Websites.
Which Instagram accounts can I connect? expand_more
Any Instagram professional account, either Business or Creator. Personal accounts need to switch to a professional account first, which is free in the Instagram app.
What is Instagram automation? expand_more
Instagram automation means software replies on your Instagram account for you: it answers comments, sends DMs when someone comments a keyword, and replies to incoming DMs. WALoops does all three with the official Instagram API, so your account stays safe.
How do I set up Comment Auto-Reply? expand_more
Connect your Instagram account, open Instagram → Comment Auto-Reply and add a rule: the keywords to watch (for example "price" or "link"), whether to reply publicly under the comment or privately by DM, and the DM format (text, text with a button, a product card or a carousel). It starts working on new comments as soon as you save.
Does Comment Auto-Reply use the right product for each post? expand_more
Yes. WALoops matches each post or reel to a product by the SKU or style code in the caption, so {price}, {title} and {url} in your reply come from that product. You can also pick the product by hand. If a post has no product, no reply is sent rather than a wrong one.
Is WALoops a ManyChat alternative? expand_more
Yes, for online stores. Like ManyChat it automates comment-to-DM and DM replies on Instagram, and it adds things a store needs: live product prices in replies, product cards and carousels, an AI agent trained on your store, and WhatsApp in the same inbox, on one flat monthly plan.
Can the AI agent reply to Instagram DMs? expand_more
Yes. The same AI agent that answers on WhatsApp replies to Instagram DMs using your products, policies and FAQs, and hands the chat to your team when a person is needed.
How long can I reply to an Instagram DM? expand_more
Instagram allows replies for 24 hours after the customer's last message. Automated replies go out in seconds, so they are always inside that window. After 24 hours, the customer needs to message again before you can reply.
Does Meta charge for Instagram DMs? expand_more
No. Unlike WhatsApp marketing templates, Meta does not charge per message for Instagram DMs. You only pay your WALoops plan.
Join 500+ D2C Brands on WAloops

Turn Every Instagram Comment Into a Conversation

Instagram DMs, Comment Auto-Reply and the AI agent are included on Premium, Advance and Enterprise. Connect your account and set it up yourself in minutes.

✓ No credit card required   ✓ 7-day free trial   ✓ Cancel anytime