payments Meta rates effective 1 October 2026

WhatsApp API Pricing Calculator

See what WhatsApp Business API messages will cost you each month, by country and message type, using Meta's official rate card.

Your customers are in

Show prices in

Marketing messages / month

Offers, broadcasts, cart reminders sent as marketing templates

Utility messages / month

Order confirmations, shipping updates, COD confirmation

Authentication messages / month

OTP and login codes

Service messages (replies) / month

Free-form replies to customers inside the 24-hour window

Business phone numbers

Each number gets 1,000 free service messages a month.

Compare with a provider's markup

Many WhatsApp tools resell messages above Meta's rate.

Meta message cost per month

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Type	Rate	Cost

With WALoops (0% markup)—

Messages at 20% markup—

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List rates from Meta's rate card effective 1 October 2026. Utility and authentication get extra volume discounts at high volume, so large senders may pay less. Messages your customers send you are always free.

How WhatsApp Business API pricing works

Meta charges per delivered message. The price depends on two things: the message category, and the country code of the customer's phone number. Messages customers send to you are free.

campaign

Marketing

Promotions, offers, broadcasts, abandoned-cart and win-back messages. The most expensive category, and the same price at any volume.

local_shipping

Utility

Updates about something the customer did: order confirmations, shipping, delivery and COD confirmation. Much cheaper than marketing.

key

Authentication

One-time passwords for login, signup and checkout. Priced like utility in most countries; some have a higher international rate.

chat

Service

Your free-form replies inside the 24-hour customer-service window. Since 1 October 2026 the first 1,000 a month per phone number are free, then they cost the utility rate.

Pay Meta's rate, not a reseller's

Many WhatsApp platforms bill messages on their own rate card, often 10–30% above Meta's. With WALoops you connect your own WhatsApp number and Meta bills you directly at the rates above, so your plan is the only thing you pay us. See how that compares with WATI, Interakt and AiSensy, or read the full WhatsApp API pricing guide for India.

Frequently asked questions

How much does the WhatsApp Business API cost? expand_more

Meta charges per delivered message, based on the message category and the customer's country. In India a marketing message costs about ₹0.86 and a utility or authentication message about ₹0.12. In the US a marketing message costs $0.025 and a utility message $0.0034. Your WhatsApp platform's plan comes on top of that.

Are WhatsApp service messages free? expand_more

Partly. From 1 October 2026, each business phone number gets 1,000 free service messages a month (your free-form replies inside the 24-hour window). After that, service messages cost the same as utility messages. Messages customers send to you are always free.

Are the first 1,000 WhatsApp messages free? expand_more

Only service messages. The 1,000 free messages a month apply to your replies inside the customer-service window, per phone number. Marketing, utility and authentication templates are charged from the first message, unless they're sent inside a free entry point window (for example after a customer messages you from a Click-to-WhatsApp ad).

Why are marketing messages more expensive? expand_more

Meta prices marketing templates highest to keep promotional messages relevant. Utility messages, like order and delivery updates, cost a fraction of marketing in most countries, so it pays to send transactional updates as utility templates.

Does the price depend on where I am or where my customer is? expand_more

Where your customer is. The rate is set by the country code of the recipient's WhatsApp number, not by your business location.

How often does Meta change WhatsApp prices? expand_more

Meta can update its rate card every quarter, usually effective 1 January, April, July or October. This calculator uses the rate card effective 1 October 2026.

Does WALoops add a markup to WhatsApp messages? expand_more

No. You connect your own WhatsApp number and Meta bills you directly at its own rates, with 0% markup. You only pay WALoops for your plan, from $9.99 a month.