Click the Sync from Meta button on the Template Management page. WALoops pulls your approved templates from Meta and updates the list. A success banner reads Templates synchronized with Meta successfully! and disappears after 4 seconds. If it fails, the banner shows Sync failed followed by the error message.
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If Meta has paused or locked your template due to a low quality rating, WALoops shows the message This template is currently locked or paused by Meta and cannot be edited. You must wait for the pause period to end before editing is allowed again.
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Meta pauses a template when customer blocks or spam reports drop its quality rating to low. The first pause lasts 3 hours, the second lasts 6 hours, and a third quality drop disables the template permanently. A disabled template cannot be re-enabled; you must create a new one.
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Error 132015 means you tried to send a paused template. Meta pauses templates when their quality rating drops due to customer blocks or spam reports. You need to wait for the pause to end, then improve the content before sending again.
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Error 132016 means you tried to send a disabled template. A template becomes permanently disabled after a third quality rating drop. You cannot re-enable a disabled template; you must create a new template with improved content and get it approved.
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Meta sends an email notification and also shows an alert inside WhatsApp Manager when a template is paused or disabled. In WALoops, the WhatsApp page has a health card showing your number's quality rating as High, Medium or Low.
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Templates get paused when customers block the message or report it as spam, which lowers the template's quality rating to low. Marketing templates sent to large or old contact lists are most commonly paused. Order update templates are rarely paused because customers expect them.
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No. A template body cannot start or end with a variable. For example, {{1}} your order is ready is rejected, but Hi {{1}}, your order is ready. is accepted. Meta requires fixed text at the beginning and end of the body.
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No. Two variables cannot sit side by side, for example {{1}} {{2}} is rejected. You must put words between them, such as {{1}} for order {{2}}. Variables must also be numbered in order with no gaps or repeats.
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Meta decides the final template category. If your utility template contains promotional content such as discounts, coupon codes, product recommendations or a Shop now button, Meta can reclassify it as marketing. Every message then costs the marketing rate, which in India is about 7.5 times the utility rate.
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No. Submitting an OTP inside a utility or marketing template is rejected immediately with the reason INCORRECT_CATEGORY. OTPs must use the Authentication category, which uses a fixed Meta-provided format with a copy-code or one-tap autofill button.
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Sample values must be realistic. Priya and number 1042 are accepted while test and xyz may not be. A message that is mostly variables with very little fixed text is also rejected because Meta cannot determine what it will actually say.
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No. WhatsApp community, group or chat links starting with chat.whatsapp.com cannot be placed on buttons; Meta rejects them with the message Direct links to WhatsApp are not allowed for buttons. Place those links in the message body text instead.
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The template body can be up to 1,024 characters and allows basic formatting like bold text using asterisks and emojis. The optional footer is limited to 60 characters and is often used for a line like Reply STOP to unsubscribe.
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The available button types are Quick Reply, URL link, Phone Number and Copy Code. A URL button can include a variable at the end of the URL, for example a dynamic order tracking link.
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Meta template review usually takes a few minutes to 24 hours. New WhatsApp accounts may also be unable to create Authentication templates until the account has a payment method and has passed the initial limit of 250 conversations per day.
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If a template name has already been used for that language, Meta will not accept it. You must choose a new name, such as order_shipped_v2. Template names use lowercase letters with underscores.
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No. Templates supplied by WALoops, called WALoops number templates, are hidden from the Template Management list. They remain available in send pickers such as campaign and automation builders, but are not shown in the main template table.
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A utility template must relate only to a specific transaction the customer already started, such as an order shipped update. A marketing template covers anything that promotes, even partly. In India the marketing rate is about 7.5 times the utility rate per message, so the category matters for cost.
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