The short version
- The best comment keywords are short, unusual and match the reward: LINK, GUIDE, PRICE, RECIPE.
- Avoid everyday words like "yes", "nice" or "wow". They'd DM people who were only being friendly.
- Put the keyword in capitals in the caption and on the reel itself, and say what they'll get.
- Below: 32 keyword and offer ideas by niche, ready to copy.
Use a short, unusual comment keyword that clearly matches the reward: LINK for a product page, GUIDE for a free PDF, RECIPE for a recipe, or PRICE for outfit details. These 32 ideas cover eight niches, from fashion and beauty to online stores and launches, so commenters know what they’ll receive in their DMs.
Choose a word people can type easily and immediately connect to what they’ll receive.
- Short. One word, easy to type on a phone.
- Unusual. It shouldn't show up in normal comments. "GUIDE" is better than "yes".
- Linked to the reward. "RECIPE" for a recipe, "SIZE" for a size chart.
- Different per post. If two posts send different links, give them different keywords, or limit each automation to its own post.
Capitals don't matter.Matching ignores upper and lower case, and the keyword can be anywhere in the comment: "send me the LINK pls" matches LINK. Writing it in capitals in your caption just makes it stand out.
Choose a keyword that names what the commenter will receive; the 32 examples below cover eight niches.
Fashion and jewellery
| Keyword | What they get |
|---|
| PRICE | Price and sizes of the outfit in the reel |
| LOOK | Links to every piece in the look |
| SIZE | The size chart |
| DROP | Early access to the next collection |
Beauty and skincare
| Keyword | What they get |
|---|
| ROUTINE | The full routine with product links |
| SHADE | A shade-matching guide |
| GLOW | A discount code for the serum |
| KIT | Link to the bundle |
Food and recipes
| Keyword | What they get |
|---|
| RECIPE | The full recipe |
| MENU | This week's menu and how to order |
| PLAN | A 7-day meal plan |
| MASALA | Where to buy the spice mix |
Coaches, courses and creators
| Keyword | What they get |
|---|
| GUIDE | A free PDF guide |
| TEMPLATE | A Notion, Canva or Excel template |
| CLASS | A link to the free webinar |
| PRESETS | Free editing presets |
Fitness and wellness
| Keyword | What they get |
|---|
| WORKOUT | The full workout as a PDF |
| DIET | A sample diet chart |
| TRIAL | A free trial class booking link |
| CHALLENGE | Joining link for a 21-day challenge |
Travel and real estate
| Keyword | What they get |
|---|
| ITINERARY | The day-by-day itinerary |
| STAY | Link to the property or booking page |
| BROCHURE | Project brochure and price list |
| VISIT | Site visit booking link |
Online stores (any category)
| Keyword | What they get |
|---|
| LINK | The product page |
| CODE | A first-order discount code |
| RESTOCK | A message when it's back in stock |
| COMBO | The bundle offer |
Giveaways and launches
| Keyword | What they get |
|---|
| WIN | Giveaway rules and entry confirmation |
| EARLY | Early-access list |
| VIP | Invite to a private group |
| BOOK | Pre-order link |
Name the keyword and tell people exactly what they’ll receive in the DM.
Comment GUIDE and I'll DM you the free 10-step guide 📩
Want the recipe? Comment RECIPE 👇 I'll send it to your DMs
Follow + comment PRESETS to get all 5 for free 🎁
Open Instagram → Auto-DM in WALoops, pick Comment a keyword, get the link, type your keyword and choose the post. Add rotating public replies so the comments look natural, and switch on follow-to-unlock or email capture if the reward deserves it. Full walkthrough: Instagram comment auto-reply.
WALoops team
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