Open WhatsApp > Account in WALoops. The health card reads nine checks from Meta: Connection, Sending, Business verification, Business profile, Display name, Account review, Payment method, Quality rating, and Message limit. Results refresh every 30 minutes and each check has a button that opens the right page in Meta Business Suite to fix the problem.
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Your limit depends on your tier. The six tiers are 250, 1,000, 2,000, 10,000, 100,000, and Unlimited unique customers in a rolling 24-hour window. Replies to customers who message you first do not count. Upgrades happen automatically; there is no request form.
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Complete Meta business verification in Security Centre, get your display name approved, send to real customers, and keep your quality rating high. Tier upgrades happen automatically; there is no form to fill. An unverified business stays at the 250-customers-a-day limit.
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Error 131026 means WhatsApp accepted your request but could not deliver the message to that phone. The most common cause is a missing country code, such as saving a number without the 91 prefix for India. It can also happen if the recipient has not accepted WhatsApp's latest Terms of Service or is using an outdated app version.
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Error 131042 means Meta refused a paid template message because it could not collect payment from your WhatsApp Business account. Fix it by going to Billing and payments in Meta Business Suite, selecting the correct WhatsApp Business account, and adding or correcting the payment method or clearing any unpaid balance.
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Error 131047 means you sent a free-form message more than 24 hours after the customer last messaged you. The fix is to send an approved template instead. The 24-hour window starts from the customer's most recent message, not yours. When the customer replies to your template, a new window opens.
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Error 131049 means Meta chose not to deliver a marketing template to a specific recipient to protect them from too many messages. The message is not charged. Other recipients in the same campaign keep getting the message. Resending immediately is unlikely to work; include the customer in a later campaign days later.
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Error 131053 means WhatsApp could not download or use the media attached to your message. Common causes are an expired or private link, an unsupported file type such as HEIC, an oversized file, or a server blocking WhatsApp's download requests. Retrying with the same failing link gives the same result.
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The header URL may point to Meta's expiring review copy instead of a permanent URL. Re-hosting the image at a stable public URL fixes it. WALoops automatically downloads and re-hosts header images on its own media storage during template sync and before each automated send.
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Error 2388185 usually affects new accounts trying to create an authentication template. Attach a payment method to the correct WhatsApp Business account in Meta Business Suite under Billing and payments, then get past the 250-a-day starting limit by verifying your business. Waiting for business verification alone or changing permissions does not fix it.
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Meta rejects a display name when it cannot link the name to your business. Common reasons include the name not appearing on your website, using only generic words, using emoji or symbols, using all capitals, including a Meta brand name, or using a person's name only. Edit the name in WhatsApp Manager under Phone numbers and resubmit.
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WhatsApp display name review takes 1 to 3 days. Messages can still be sent while the name is under review or rejected, but an unapproved name prevents the account from moving up the messaging limit tiers. Business verification often helps; many businesses get a rejected name approved by verifying first and resubmitting.
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A low quality rating means too many customers are blocking or reporting your messages in the last 7 days. It stops your messaging limit from growing and can get templates paused. Pause campaigns, identify the problem template in WhatsApp Manager, clean your list, and rewrite the message with your store name and an opt-out button.
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Pause campaigns immediately, find the template causing blocks in WhatsApp Manager, clean your contact list, rewrite the message to include your store name and an opt-out button, then restart slowly with your best customers once the rating returns to green. The rating is based on the last 7 days and recovers within about a week.
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A restricted account cannot start new conversations for a period. Customers can usually still message you and you can reply inside the 24-hour window. Restrictions are shown in Business Support Home in Meta Business Suite with the reason and an option to request a review. Switching to a different number does not help because the restriction follows the account.
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Open Business Support Home in Meta Business Suite, fix the cause of the restriction, then click Request a review. The Account review line on the WALoops health card shows Approved, Pending, or Rejected; when Rejected it links directly to Business Support Home.
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Yes, for error 131026 WALoops retries a failed automated message once about an hour later with the same template. If it fails again, it is not retried further. Messages refused with error 131042 are not queued by Meta and must be resent manually after fixing billing.
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Delivery status for each message is visible in the conversation inside the shared inbox.
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Yes. The WALoops shared inbox checks the 24-hour window before sending a typed reply so the team sees the problem before the message fails. The 24-hour window starts from the customer's most recent message to the business, not from yours.
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The WALoops WhatsApp page health card shows how many marketing messages Meta held back in the last 7 days, shown as Held back by Meta. Each held-back message is not charged. Open WhatsApp > Account to see this count.
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The statuses are Connected, Pending, Flagged, Restricted, Banned, Migrated, and Deleted. Flagged means quality has dropped to low; sending still works during this period but if quality does not improve Meta lowers the messaging limit. On the WALoops health card, a lost connection shows a Reconnect button.
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No. Reconnecting a number does not lose templates, the display name, or the quality rating because these belong to the WhatsApp Business account, not the platform. Messages refused while the number was disconnected are not queued; resend important ones such as order updates after reconnecting.
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Yes. A missing or declined card on the WhatsApp account causes template message failures with error 131042. The WALoops health card shows a Payment method status of Problem, Working, or Not confirmed yet. A card on a Meta ad account or a different WhatsApp account does not pay for messages on the affected number.
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Yes. Utility and authentication templates count against the messaging limit the same as marketing templates because each one starts a business-initiated conversation. The limit only applies to business-initiated conversations; replies to customers who message you first do not count.
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The health card results refresh every 30 minutes. It reads nine checks from Meta and shows each one with a status and a button that opens the right page in Meta Business Suite to fix the problem.
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HEIC format is not accepted by WhatsApp. WALoops converts HEIC to JPEG when re-hosting where the server supports it, but for other tools the photo must be exported as JPEG first. WALoops accepts JPEG, PNG, and WebP images up to 5 MB.
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WALoops accepts JPEG, PNG, and WebP images up to 5 MB, and MP4 or 3GP videos up to 16 MB. HEIC images from iPhones are not directly accepted by WhatsApp; WALoops converts them to JPEG when the server supports it.
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Order confirmations submitted as marketing templates can be held back by Meta to protect recipients. Rewrite the template without promotional wording and submit it as a Utility template to reduce this. Held-back messages with error 131049 are not charged.
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New accounts may see error 2388185 when trying to create an authentication template; utility and marketing templates still work. To fix it, attach a payment method to the correct WhatsApp Business account and get past the 250-a-day limit by verifying your business. New accounts can also wait up to 24 hours for template review approval.
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No. Submitting a login code inside a utility template causes Meta to reject it immediately with reason INCORRECT_CATEGORY. OTP codes must use the Authentication category.
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The messaging limit tier is visible on the WALoops WhatsApp page health card under WhatsApp > Account, shown for example as 250 customers a day. The six tiers are 250, 1,000, 2,000, 10,000, 100,000, and Unlimited.
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No. Sending three messages to the same customer counts as one conversation toward the messaging limit, not three. The limit is the number of unique customers you can start template conversations with in a rolling 24-hour window.
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Flagged means your quality rating has dropped to low. Sending still works during this period, but if quality does not improve within about 7 days Meta lowers your messaging limit. Pause marketing campaigns, identify the problem template in WhatsApp Manager, clean your list, and rewrite messages to include an opt-out option.
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Yes. The WhatsApp quality rating in WALoops is shown as High, Medium, or Low on the WhatsApp page health card under WhatsApp > Account. On Medium it advises sending fewer marketing messages; on Low it advises pausing marketing. The rating is based on the last 7 days of customer feedback.
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Yes. A red quality rating from a marketing campaign stops the messaging limit from growing for order updates and other templates on the same number. The quality rating applies to the number, not to individual template categories.
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The quality rating recovers within about a week once you stop sending the messages causing customer blocks. It is based on the last 7 days of customer feedback, so stopping the problematic messages is the fastest way to see improvement.
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Business verification is done in Security Centre in Meta Business Settings and usually takes a few days. Completing it raises your messaging limit above 250 customers a day and also helps with display name approval. An unverified business stays at the 250-a-day limit.
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Yes. WALoops downloads and re-hosts header images, including carousel card images, on its own media storage during template sync and before each automated send. This ensures the link handed to WhatsApp is always a stable, permanent URL and avoids error 131053.
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